Stari is a social networking platform, where players can upload content and get feedback on it and scouters can see performances from players from around the world.
The main vision was to allow football fans to become more involved in the game and increase their influence by identifying players, and young talents from all over the globe, and Utilize the power of digital social networking to turn data into knowledge on undiscovered players that may help them get access to professional football clubs.
The main vision was to allow football fans to become more involved in the game and increase their influence by identifying players, and young talents from all over the globe, and Utilize the power of digital social networking to turn data into knowledge on undiscovered players that may help them get access to professional football clubs.
What I actually did:
In the first phase, I was in charge of market and competitors overview, user persona, feature list and information architecture.
In the second phase, I was responsible for the design language. I created the design concept and implemented the design on the entire app.
In the first phase, I was in charge of market and competitors overview, user persona, feature list and information architecture.
In the second phase, I was responsible for the design language. I created the design concept and implemented the design on the entire app.
My role:
Product Designer
Product Designer
Software I used:
Figma, After Effects, Illustrator.
Figma, After Effects, Illustrator.
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The process:
• Scoping process (Kickoff - User interviews - User personas - Market & competitors overview - features list - MVP features - WF + Interactive prototype - Usability testing. • Design concept (Market overview, Design concept, Gamification design)
• Presentations and Iterations with the client.
• Scoping process (Kickoff - User interviews - User personas - Market & competitors overview - features list - MVP features - WF + Interactive prototype - Usability testing. • Design concept (Market overview, Design concept, Gamification design)
• Presentations and Iterations with the client.
The problems:
• There are players who live in third World countries, where children with football talent don't have access to successful football clubs.
• Scouters have to travel around the world to look for and identify talent, which is almost impossible without a preliminary process.
• There are players who live in third World countries, where children with football talent don't have access to successful football clubs.
• Scouters have to travel around the world to look for and identify talent, which is almost impossible without a preliminary process.
The vision:
• Allow football fans to become more involved in the game and increase their influence by identifying players, and young talents from all over the globe.
• Utilize the power of digital social networking to turn data into knowledge on undiscovered players that may help them get access to professional football clubs.
• Allow football fans to become more involved in the game and increase their influence by identifying players, and young talents from all over the globe.
• Utilize the power of digital social networking to turn data into knowledge on undiscovered players that may help them get access to professional football clubs.
User Persona:
• Young player -
• Young player -
Musa is 20 years old and plays football in a semi-professional team in a village near Nsukka, Nigeria. Musa has been playing football all his life and has dreamed of playing in a European league, due to his limited resources and the small games he plays Musa never got the attention of pro scouters. In order to increase his exposure, Mussa upload videos to Facebook and recently Tik-Tok but he never gets any views so he stopped using these platforms. Musa knows this are his best years professionally, and will do anything in his power to achieve his dream.
Motivations - Exposure - How to get noticed, Feedback - does not know if he is good enough.
• Engaged fan -
Ohad is a 16-year-old kid from Haifa, He has been a FC Haifa fan since his dad started taking him to games when he was 5. Soccer is Ohad’s obsession, he follows all the major leagues, watches all the live events every week, and considers himself quite an expert. Ohad has many friends who share his hobby and they compete in everything they can, from FIFA games to betting on leagues, and playing in a local field every week. Ohad always shows his love to his team in any chance he gets, he also loves to show how much he knows, and always looks for additional information to give him an edge over his friends.
Motivations -
Fun - Looking for more places to show his passion and knowledge in football, Information - finding new and exclusive information, Support- finding new ways to show his support to his team.
• "Pro" fan -
Ronen is a 25-year-old IT manager in a software company in Tel-Aviv. Since he is 13 years old he has been a fan of Hapoel Tel-Aviv and has seasons tickets for every year. Ronen is a huge fan of soccer in general, listens to numerous podcasts on the subject, and has been part of the Funatix fantasy football league which he wins every year. Ronen used to play FIFA with his friends but now plays almost only Football Manager which he finds more challenging. Every time Ronen wins a season of a fantasy football league he thinks that he may have been a pro scouter if he only had a chance and would love to find out if he is really any good and maybe even profit from it.
Motivations -
Validation and Recognition - To find out if he is really good as he thinks in real life, Discovery - finding new and exclusive information, Profit- To make money from his capabilities.
Market overview - Main features:
Onboarding Screens, Personalization, Heat Map, Profile, Social Feed, Dashboard, Daily story - user generated content, Content generated by platform, Player comparison, VOD, Tables & Rankings, Gamification.
The solution:
Creating a platform that combines social networking capabilities and a rating game, where you can rate the performance of young players in videos uploaded to their feed.
Through the rankings, young players will get exposure and feedback on their performance, football fans can feel they are influencing the game and the players who come "to the forefront" and pro fans will get validation and recognition and eventually get a chance to make it a career.
Creating a platform that combines social networking capabilities and a rating game, where you can rate the performance of young players in videos uploaded to their feed.
Through the rankings, young players will get exposure and feedback on their performance, football fans can feel they are influencing the game and the players who come "to the forefront" and pro fans will get validation and recognition and eventually get a chance to make it a career.
Scout - Vertical scrolling feed
Scout - Rating game
Social media profile
Arena - Gamification
Badges
The main challenges:
• App design in a content world that is new to me. • The customer was confused, wanted everything at once and didn’t know exactly what type of app he was targeting.
• At the characteristic level, the challenge was to maintain the MVP and prioritize the features for the first version.
• At the design stage, the challenge was to understand where we were moving on a scale between gaming and social networking.
• App design in a content world that is new to me. • The customer was confused, wanted everything at once and didn’t know exactly what type of app he was targeting.
• At the characteristic level, the challenge was to maintain the MVP and prioritize the features for the first version.
• At the design stage, the challenge was to understand where we were moving on a scale between gaming and social networking.
